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The founders of CORE Nutrition Planning LLC.


Asker Jeukendrup, a Dutch cyclist and triathlete from a young age, was obsessed with finding new ways to improve performance. He became an exercise physiologist, built up an international reputation as a researcher at the University of Birmingham in the UK, and became a recognized leader in the field of sports nutrition. He also worked closely with athletes and teams as a practitioner. In his career Asker published over 200 scientific papers and numerous books. He used his access to research and evidence to help other athletes of all levels to reach their potential. In turn, by working closely with athletes he had a good understanding of the most relevant questions to address in his research. His passion was, and still is, to translate scientific findings into practical solutions for athletes and make "science" available to more athletes. In many years of working with athletes, from weekend warriors to World and Olympic Champions, Asker witnessed many struggle with the vast amount of often confusing information that was available. Asker is also a keen cyclist, runner and triathlete himself (he completed 21 Ironman races including 6 times Ironman Hawaii). 


Bill Braun, based in Ohio, grew up a swimmer and after college began to participate in endurance sports running, cycling and triathlon; as his daughters grew up, they shared the same thrills and now train and race with their dad.  As Bill targeted longer events, he recognized how critical proper fueling was; he also noticed that many other athletes struggled with nutrition for their training and events.  He found he had a desire to help athletes get nutrition right. He knew it would be possible to do this through an app he was prototyping, but only if the app was built on the most solid evidence-based nutrition research.  While delving into the endurance sports nutrition research to support proper nutrition planning, he came across Asker’s work over and over again.  Bill decided to contact him and discuss collaboration.

After a few weeks and a couple of joint bike rides later, CORE Nutrition Planning was born (initially called PlanMyFuel); a software application that helps athletes make the right nutrition choices for their events.  




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